Hotelgenius, Branding

Hotelgenius an Online Hotel Management Software that combines a website builder, a booking engine and a mobile concierge. Here is the final logotype of Hotelgenius and its sub branded products. Given that H is a common icon for hotels, "genius" was conveyed as a multilayered entity. An "H" mathematically builded from various shapes, lines. Colors: Gradient used for showing depth, and blue/purple tones for conveying intellectuality and technology. The typography of "Hotelgenius" is cut from both sides in order to show the idea of "get connected"or get plugged infor the hoteliers and also the importance of both the three products should be combined for grande results.



Hotelgenius is a software that provides a clever solution for hoteliers. It is a smart automated platform that provides 3 key services that hotels need to function in digital age. Hotelgenius provides a suite of a website builder, a booking engine and a concierge app. With a subscription the hotel can purchase all those three or a part. The logo was created with the "H" the universal symbol for hotels, deconstructed in its true essence, multilayered or in mechanical design to show its genius core. The colours picture the digital quality of the software. As for the typography of the logo, the font is minimal and tech and is on purpose cut off at the sides to remind of an electrical outlet and therefore the connectivity of the key services.




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